Blame it on Paris.

If there’s an origin story for BCreative Consulting, it can be found way back in the streets, museums, history and stories – the joie de vivre – of circa late 20th century Paris where I lived for a long adventurous year of bumbling about. Thomas Jefferson once wrote that “A walk around Paris will provide lessons in history, beauty and in the point of life”. And that was true on all counts. Even at 4am after the discos and brasseries wheezed out, the metro closed, the Eiffel Tower dark, Paris was alive with a creative spirit, a wondrous mix of past and present, of poets and painters and architecture and art and curious characters committed to doing something novel with their lives. No matter the hour, Paris never unplugged from creativity and I found that enlivening. 

Flip forward to this computer-saturated age and the creative hum is no longer emanating from a handful of cultural cities  – it’s coming from everywhere now, all over the map, as the desire and drive and technologies (and workplace demand) to be creative animates so many people. Arguably, it’s a new renaissance, a new golden age of creativity, peak art, but it risks coming across as one big glut of sensory overload. So much creativity and individuality elevated without context or distinction. And often the interests of an audience – their intrigue and emotions – are neglected. With so much coming at people, the key is to be purposeful and authentic and share the humanity and compelling stories that distinguish any creative effort.  

Working with a wide range of clients, BCreative Consulting is dedicated to showcasing and sharing the merit, message and stories of all the interesting people and clients that come our way. Everyone needs to lean into the full value of their creative energy – not only artists of all kinds but personal brands, creative professionals and community-minded companies. To stand out and have resonance, to stir and stay in the minds and hearts of others, you need to have a clear purpose and strategy. A world wide audience seeks inspiration and some deeper connection to everything we see, click, fund, purchase, celebrate and share. Be mindful that you approach that relationship with thought and care. And enjoy the journey whatever you do. C’est la vie.

If you have a project that needs some help, we’re always happy to have a conversation to figure out the best way forward. We love making positive connections.

Barry Dumka

BCreative Consulting

Vancouver, Canada