How To Survive a Panda Attack – 5 Creative Content SEO Strategies

Google has introduced a number of updates that have significantly altered its search engine results page. The Panda updates – named after Google engineer Navneet Panda – are part of Google’s continuing effort to weed out the influence of low-quality sites that are packed with SEO keywords (and ads) but little worthwhile content. A useful step but changing the rules for search engine rankings can cause companies to panic. Suddenly every website needs to protect itself from a cute, overweight, vegetarian bear. Growl.

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